Growth-Driven Marketing for Uncharted Markets.
What We Offer.
Creative Muscle Meets
Regulatory Mindset.
In emerging markets, marketing isn’t just about promotion: it’s about education, trust-building, and navigating landscapes that are still taking shape.
Whether you're launching a cannabis brand, introducing a new psychedelic therapy, or breaking ground in alternative wellness, you face unique challenges, and unique opportunities.
At PPX, we offer full-spectrum creative services designed for industries that can’t rely on traditional playbooks. From crafting your brand’s identity and voice, to producing content that informs and inspires, to running compliant digital campaigns that convert, we help you build momentum while staying aligned with evolving regulations.
PR & Comms.
Messaging & Positioning
We define clear, defensible messaging that helps cannabis brands stand out without creating regulatory or reputational risk. From value propositions and brand narratives to B2B and consumer-facing positioning, we ensure your message is consistent, compliant, and compelling across every channel and touchpoint.
Press Release Writing
Cannabis press releases require more than good writing: they require precision. We craft clear, credible, and regulation-aware press releases that communicate news effectively while avoiding unsubstantiated claims, compliance issues, or unnecessary scrutiny from regulators, platforms, or investors.
Press Release Distribution
Getting cannabis news into the right hands takes industry knowledge and the right networks. We distribute press releases through trusted channels and targeted media lists to reach relevant cannabis, business, and mainstream outlets: maximising visibility while respecting platform and editorial constraints. Through our parent company, Prohibition Partners, we have unrivalled access to the largest B2B cannabis media network in the world - including publications like Business of Cannabis & Cannabis Health News.
Storytelling & Thought Leadership
In an industry shaped by stigma and regulation, storytelling matters. We help cannabis brands articulate authentic, human stories that build trust, demonstrate legitimacy, and connect with audiences — without exaggeration, hype, or compliance risk. We have the tools to enable your brand to become a leader and shaper of the cannabis conversation, rather than just a contributor.
Copywriting & Proofing
From websites and packaging to investor decks and compliant marketing materials, we write and refine cannabis copy with clarity and care. Our copywriting and proofing services ensure your language is accurate, on-brand, regulation-aware, and free from costly errors or misleading claims.
Investor Relations
Clear, credible communication is critical in cannabis, where investor scrutiny is high and regulation shapes every claim. We support cannabis businesses with investor-focused messaging, presentations, reports, and communications that build confidence, demonstrate strategic clarity, and align growth narratives with regulatory and commercial reality.
Branding.
Visual Identity
We develop visual identities for cannabis brands that are distinctive, flexible, and compliant. From logos and color systems to typography and brand guidelines, we ensure your identity works across regulated packaging, retail environments, digital platforms, and licensed markets without compromising recognition or credibility.
Creative Design
Great cannabis design must balance creativity with restraint. We deliver thoughtful, regulation-aware creative design across marketing, retail, and corporate touchpoints — ensuring every asset looks considered, performs commercially, and stands up to platform rules and compliance review.
Publication Design
From investor materials and annual reports to educational content and trade publications, we design polished, professional publications for the cannabis industry. Our work prioritises clarity, consistency, and credibility: helping complex information land clearly with regulators, partners, and stakeholders.
Digital Design
We create digital design tailored to the unique constraints of cannabis marketing. From compliant campaign assets to owned digital platforms, our work is built to engage audiences, respect platform policies, and maintain brand integrity across web, email, and emerging channels.
Website Design & UX/ UI
Cannabis websites must inform, convert, and comply — all at once. We design intuitive, accessible websites and user experiences that reflect your brand, guide users clearly, and support business goals while accounting for age-gating, claims restrictions, and regulatory requirements.
Creative Strategy.
Brand Strategy
We build brand strategies designed for the realities of the legal cannabis market. From brand architecture and portfolio planning to audience definition and long-term positioning, we help cannabis businesses create brands that are scalable, defensible, and aligned with regulatory and commercial realities.
Creative Direction
Strong creative direction keeps cannabis brands consistent, compliant, and recognisable as they grow. We guide the creative expression of your brand across channels and teams: ensuring ideas stay on strategy, assets remain regulation-aware, and execution feels cohesive from launch through scale.
Market & Audience Insights
Decisions in cannabis need to be grounded in real market understanding, not assumptions. We provide insight-driven analysis informed by consumer behavior, category trends, competitive landscapes, and regulatory context — helping brands make smarter strategic and creative decisions.
Market Entry
Entering a new cannabis market requires more than creative ambition: it requires precision. We support market entry with strategic positioning, go-to-market planning, messaging frameworks, and compliance-aware creative, helping brands launch confidently while minimizing risk and costly missteps.
Growth Marketing.
Paid & Organic Social
We manage paid and organic social strategies built for the realities of cannabis platform restrictions. From compliant content planning and community management to carefully navigated paid activity where permitted, we help brands build visibility, engagement, and trust without risking account shutdowns or wasted spend.
Email Marketing
Email remains one of the most effective owned channels in cannabis. We design and execute compliant email marketing programs — from newsletters and product education to CRM and lifecycle journeys — that nurture audiences, drive repeat engagement, and support growth without relying on restricted platforms.
On-Page & Off-Page SEO
When paid media is limited, discoverability matters more than ever. We develop cannabis-specific SEO strategies that improve search visibility through compliant content, technical optimisation, and intent-led keyword targeting, helping brands capture demand while staying within regulatory and claims boundaries.
Demand Generation
We build demand generation programs designed for long sales cycles and regulated environments. By aligning content, messaging, and channels, we help cannabis brands educate audiences, generate qualified interest, and move prospects through the funnel with measurable, sustainable results.
Affiliate Marketing
Affiliate marketing in cannabis requires careful partner selection and oversight. We help brands build and manage compliant affiliate programs. We identify credible partners, set clear guidelines, and monitor performance to expand reach and drive revenue without compromising brand integrity or regulatory standing.
Events & Experiential.
Event Planning & Management
We plan and manage cannabis events with a clear understanding of licensing, venue restrictions, and local regulations. From industry conferences and trade activations to private brand experiences, we handle logistics, partners, and execution to ensure events run smoothly, compliantly, and on brand.
Production Services
Cannabis events require experienced, regulation-aware production. We manage technical production, staging, AV, builds, and on-site operations—ensuring every detail supports the brand experience while meeting venue, safety, and regulatory requirements across licensed environments.
Experiential
Experiential marketing plays a vital role in cannabis, where direct engagement builds trust and education. We design immersive, compliant brand experiences that connect audiences to your product, values, and story: creating meaningful interactions that live beyond the event itself.
Our Process
Step 1: Intelligence Briefing
We map your competitive landscape, regulatory environment, and growth opportunities using Prohibition Partners' proprietary research and analyst insights.
Step 2: Strategic Framework
Brand positioning, messaging architecture, and go-to-market strategy informed by market reality, not assumptions.
Step 3: Creative Execution
AI-enhanced production workflows deliver brand systems, campaigns, and content at enterprise quality and startup speed.
Step 4: Network Activation
Leverage introductions, partnership opportunities, and media visibility through the Prohibition Partners platform.
Step 5: Growth Optimisation
Continuous iteration based on performance data, market intelligence, and competitive monitoring.
Got a project?
Give us a call +44 203 036 2820 or email us at hello@ppx.global
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Get in Touch:
London
31 New Inn Yard
Shoreditch
EC2A 3EY
United Kingdom
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