A global risk briefing read 12,000 times across 46 countries — 340+ leads, half of them C-suite or founders.

About the client

Relm Insurance underwrites the risk that mainstream insurers won't touch. Specialising in cannabis and psychedelics, Relm provides cover spanning directors' and officers' liability, kidnap and ransom, and product liability — the exact categories where conventional carriers step back. In a sector defined by regulatory flux, Relm has built its business on being the underwriter that understands the risk rather than avoiding it.

Challenge

Brokers and operators need to already regard Relm as the credible specialist long before a quote is requested. That recognition can't be bought through advertising — it has to be earned through content that reads as genuine market analysis, not sales collateral, substantial enough to hold investors, executives, underwriters, compliance officers and journalists alike.

Approach

PPX researched, wrote and launched the Relm Risk Briefing: Cannabis 2026 — a global analysis of the regulatory, operational and insurance-related risks facing the cannabis supply chain, drawing on market data, case studies and interviews with operators, regulators and industry leaders across Europe and North America. A 12-month digital engagement campaign now extends the briefing well beyond launch, with monthly webinars sustaining audience interaction and cementing Relm's position as the thought leader in cannabis risk.

Outcome

A global risk briefing read 12,000 times across 46 countries — 340+ leads, half of them C-suite or founders.

• 12,000 report page views
• 340+ leads via gated report downloads
• 46 countries reached, across 7 continents
• 50% of downloaders C-suite or founders